The benefits of a reliable and appropriate market price information system have proven to be:

1) Price transparency: having knowledge of vegetable prices at various markets puts farmers, especially women, in a better negotiating position to receive a fair price for the vegetables they sell and to make better decisions on when and where to sell. The system targets vegetable producers, especially women, to empower them to have improved negotiating power. Women often have little bargaining skills and are often vulnerable to male traders/buyers who will frequently aim to get the best price for themselves, and not for the women farmers. The Marketing Information System allows women farmers to know how much the asking price for their product is at markets that are tens of kilometres away from them. This knowledge empowers them to make better informed decisions: this could determine the production period and harvesting of their vegetables for the market, enabling them to speculate on a potential higher sale price, it could be used to negotiate with wholesalers/traders who purchase their produce, or help them to make better decisions on when it is worthwhile to travel to urban markets directly.

2) Market variations: farmers who use the Marketing Information System over time will be able to collect the prices for vegetables at the different markets across the Gambia for them to better plan their vegetable sales. This minimizes the risk of women selling their produce at a reduced rate.

3) Seasonal variations: Prices for particular crops vary in relation to where they are in the season and other day to day and week to week variations in supply and demand. Knowledge of these patterns can allow women farmers to plan the next season's crop timing or crop selection or target market for sale with greater accuracy, to create the best financial return. 4) Unexpected benefits: one unexpected benefit of this System is that farmers not only use it to get the latest prices for the products they sell, but also to collect prices for crops that they intend to buy, saving them travelling a significant distance until there is a favourable change in price.